YOU GO GIRL.

• Driven and result-oriented brand and marketing leader (B.Sc. and M.A.) with entrepreneurial background

• Worked in automotive, fashion and medical industry

• Creative mind with a pioneering spirit and a strong sense for design and visual communication

After successfully finishing her Bachelor's degree in International Fashion & Management at the renowned Amsterdam Fashion Institute in 2014, Britta Reineke has been working in the fashion industry for several years.

In September 2017 she made a radical shift from the fashion branch to the automotive industry – starting with a six month internship in marketing communication for Mercedes-Benz G-Class at the headquarter in Stuttgart.

Until October 2018 she wrote her master thesis together with the BMW Group in Munich in the field of virtual reality and marketing | “Analysing the role of virtual reality in the development process of automotive trade fairs and deriving actionable recommendations”

Beginning of 2019 she finished her master's degree in Multichannel Trade Management in Textile Business in cooperation with the Otto Group at the HAW Hamburg.

As Head of Brand at BISS45 (2020-2023), she was instrumental in building the brand into one that has an extremely high profile in the orthodontic as well as dental world.

Beginning of 2020 Britta launched ellectric – the first platform connecting mobility, design and lifestyle with a feminine view. Her intention is to accelerate change and actively shape the future of mobility, especially in regards to gender equality and diversity as well as to make mobility appealing and attractive. Join her on her ride.

Besides she was Strategic Creative Advisor to the CEO and Member of the Advisory Board at SHIFT Mobility (2021-2022) and since 2021, she is Member of "Arbeitskreis Mobilität" at the Hamburg Chamber of Commerce.

Her latest campaigns, interviews, podcasts, videocasts and nominations:
• Hyundai EV Literacy Series
• Håndvaerk
• Top 21 of 2021 Influential Women in Mobility
• 1.5 C Magazin
• Global Changemakers
• Tivoli Audio
• DekaBank: Vom Investieren zum Sinnvestieren
• Hanse Mondial
• Die Mobilitätsbranche ist heute noch männerdomoniert

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As a digital native Britta is also offering her service as a Creative Strategic Advisor and Brand & Marketing Manager on a freelance basis to companies from all areas.

Let's connect on LinkedIn, XING or directly reach out.

CV available upon request.

CREative entrepreneur

Founded beginning of 2020 by Britta Reineke, ellectric is the ultimate destination for mobility, design and lifestyle with a feminine view. A global platform for the purpose-driven community that addresses mobility from all angles. ellectric inspires, informs and empowers.
Expect the unexpected.

weareellectric.com | #weareellectric

“I am bringing the lifestyle approach from the fashion to the mobility industry. Design, lifestyle and emotions are the key driver and I am making mobility appealing and attractive.”

• Innovative strategy development and visual identity
• Marketing strategies and communication planning
• Content strategy, creation and execution

Creative strategic advisor

• Strategic brand development
• Brand management
• Marketing online & offline
• Brand partnerships and collaborations
• Content creation, curation and execution

BRAND & MARKETING Management

Product Design

BR jewellery – a curated selection of modern jewellery that is made to last consisting of no 01 – the silver ring and no 2 – the silver bracelet. Handcrafted in Germany and made of 925 sterling silver. The unisex pieces are made to last and they will accompany you for a long time and beyond trends.

More info.

Photography

With a minimal and clean aesthetic, Britta captures the world around her with her camera. This is a selection of her work – from personal images she takes during her travels up to commercial work for brands.