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After successfully finishing her Bachelor's degree in International Fashion & Management at the renowned Amsterdam Fashion Institute in 2014, Britta Reineke has been working in the fashion industry for several years. 

In September 2017 she made a radical shift from the fashion branch to the automotive industry – starting with a six month internship in marketing communication for Mercedes-Benz G-Class at the headquarter in Stuttgart.  

Until October 2018 she wrote her master thesis together with the BMW Group in Munich in the field of virtual reality and marketing.

Beginning of 2019 she finished her master's degree in Multichannel Trade Management in Textile Business in cooperation with the Otto Group at the HAW Hamburg.

In August 2019 Britta launched ellectric – a new online magazine with a female view on mobility. Join her on her ride.

As a digital native Britta is also offering her service as a Marketing and Social Media Manager on a freelance basis to companies from all areas.

CV available upon request

Let's connect on LinkedIn or XING.



ellectric is the new modern mobility magazine founded in August 2019 by Britta Reineke.
ellectric delivers inspiring content on the topics of mobility, innovation, lifestyle and focuses on strong female personalities in this male-dominated mobility industry. | #weareellectric



With a minimal and clean aesthetic, Britta captures the world around her with her camera. This is a selection of her work – from personal images she takes during her travels up to commercial work for brands.


BRAND & Social Media Management


Product Design

The Silver Bracelet is a unisex piece of jewellery that is made to last. The bracelet is handcrafted by a silversmith in Germany and made of 925 sterling silver. The timeless yet modern design turns the silver bracelet into a classic piece of fine jewellery which will accompany you for a long time and beyond trends.  

More info