MINI and Lovecraft's cultural warehouse and social hub in Munich

On Friday, 01.09.2023 was a momentous occasion as we not only celebrated the launch of the new MINI model family, but also MINI's exciting collaboration with Lovecraft, a cultural hub and creative enterprise in Munich. The spotlight was on the all-electric MINI Cooper and MINI Countryman. What made the event even more captivating was the brand’s ability to transform this new chapter of automotive design into an immersive, innovative and playful series of experiences. Discover more about the new MINI model family and about the collaboration on ellectric’s website.

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Pictures: Fabian Kirchbauer / MINI for ellectric
MINI x Lovecraft – more on ellectric