Now available – the limited ellectric T-shirt

Finally I can share a project that I have been working on the last months and are very proud of – the ellectric T-shirt. For ellectric I partnered with Munich-based textile designer and illustrator Steffi Bauer who I already introduced in my interview series ‘5+1’ . Together we developed a modern and simple illustration that reflects both of us. It consists of the icon e and an abstract drawing of a woman.
As quality, simple design as well as fair production are very important criteria for me, there was not better brand to work with than SANVT. The brand is known for their high-quality, sustainable basics fairly produced in Europe. So with SANVT we have the perfect brand on board for our T-shirts. Together we decided to produce the T-shirt only in two colours – black and white to follow ellectric’s approach towards design, aesthetic and minimalism. Another aspect that was of high importance for us is to have a unisex T-shirt. So it can be worn by men and women. The T-shirt is now exclusively available for collaborators, partners and friends. It’s the first product on my journey to promote a feminine view on mobility. I am looking forward to your feedback – let me know what you think.

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Britta Reineke wearing the black ellectric T-Shirt
Britta Reineke wearing the black ellectric T-Shirt
 
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Britta Reineke wearing the white ellectric T-Shirt
Britta Reineke wearing the white ellectric T-Shirt